One of the top and best known production companies is Lionsgate. They are an independent company  who have been involved in over 13,000 titles, who are known for producing Film and other sorts of media to a high standard and popularity rating. One thing that sets them apart is that they produce e a very wide range of film genres and have cultivated a popular audience. They are able to please fans of each genre and has succeeding in planting a secure footing in each, examples of their films range from 'The Twilight Saga' to 'Saw' and to 'The Hunger Games'.

 

Lions gate have also successfully distributed many of the most famous and coveted horror films, and when doing so make use of this snazzy horror themed ident. It is their normal ident but stained blood red, creating a dark and dangerous atmosphere. Those who are familiar with the normal Lionsgate ident will instantly recognize this version as different and even those who don't will understand what it implies of the film to come
Of their horror film branch they have produced films like 'The Cabin in the woods' and the 'Saw' franchise meaning that they are well known for producing A Grade horror films.






One other horror film institution is Hammer Film Production. Set up in 1934 they produced some of the early quintessential horror films such as 'Dracula' and 'The curse of Frankenstein'. They were dominating the horror film and television market for many years until they went under in 1980. But came back with a bang in 2008, going on to make the 'Woman in Black'. Hammer films could be viewed as 'The Godfather' of Horror films, as they were creating them from the very start.

Hammer films are good for creating films that are not budget busting but still pack an almighty punch. Their Ident features many stills from their films in a psudeo slideshow flipbook, very similar to the marvel ident.

Universal films is one the most powerful, well known and successful film institutions in the business. Although most of their films are focused on the genres like Drama, adventure and romance they have dabbled in horror films bringing their experience; most notably they created 'The Strangers' one of our key influence films. They have had mixed success with their horror films but otherwise are a strong production company. Other horros they have made are 'Drag me to hell' and worked with Hammer to produce 'Dracula'

Their Ident for horror films is the same as their normal one, but is still a very recognizable ident, that does look awfully cool.

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Idents
I had a quick go using Motion to create some ident graphics for our trailer. These play at the start of the trailer and are used as identifiers for our production company. This means that they need to be recognisable from other production companies and also be visually memorable, other factors that are included in dents are its use of motion and space to create it. As we are still quite new to using motion I was not able to fully capture the potential of it to produce graphics, but did try. In The first ident, i created a swirling spiral tunnel effect; this creates a very cool introduction to the ident as it is quite short, but also surprises the viewer... much like a horror film! At the 'end' of the spiral the the words 'ABACUS Productions' fade in, and in the space between and bordering above and below, three spectral patterns float across the screen. These look cool and have a mathematic theme similar to an abacus. This ident does have some cool visual features, however, it is not very typical of a horror film intro and may feel cluttered or fast. The second Ident is more simple, I drew and animated an abacus, on the three of the bars there are balls which move as if it were an abacus. When they all align back into place the title moves in on one of the bars. I personally prefer these ident more over the first although again it does not really conform to horror title, instead it conforms more closely to an eighties comedy ident. Although one thing i'd like to take from this one is the gradient of dark red to black on the balls as these look quite horror themed.

Titles
When I created this short title it was the first time using motion in a very long time, so again it was not up to a high quality. Although it does show some of the ideas that we'd like to incorporate into our title, like for example the relation of light to darkness, and maybe smoke. The text is a mask that is meant to have a light ray shining through, and illuminating the screen, but I was not able to create this in the time we had. Similar to one of the shots we have planned to use in the trailer, when the door opens to illuminate the hall, an example of this can be seen in our recce.

Graphic
In this graphic, again sticking with the theme of light, i used a mask to show lots of beams of light beams moving around behind. I find this made quite a cool effect, it shows the text well without detracting from it and also creates a bit of an uneasy feeling.



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Poster Analysis - Children of the Corn

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Poster Analysis - The Shining

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Magazine Research - Little White Lies

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Institution Research - Little White Lies

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 What was your favourite part of the trailer and why?

1.Shot of the shadow on the side of the house: clever + symbolic

    When the teenagers are first seen from the other side of the road and the            music changes: eerie + ominous

2. The bit when the camera cuts to the gang walking down the road in the dark because its quite intimidating and tense

3. Background music was effective and not too imposing/overly dramatic, built up tension and suspense. Lighting used well. Set/general action was realistic and to not too contrived.

4. Good use of music. Simplistic  - not a sensory overload! Didn’t give too much away.

5. I think by the end of the trailer there was actually a tense build up that was increased by the music choice. Good Job! Good camera shots

6. The end with the writing and heartbeat thing + close up of skin

7. my favourite part was towards the end when the tension is building and you keep seeing shadows but it is not clear who they belong to because its very tense and intruiging.

8. The bit with the Tv, very cool and scary and original

9. I think by the end of the trailer there was a actually a tense build up that was increased by the music choice good job! Good camera shots

10. Seeing the protagonists witht they hands tied behind them. Because it implied something deeper was going on than just a murder plot

11. When kalyani dropped the plate the combination of sound and vision made me jump. A close second was when the camera approaches the couple sleeping as I felt a real sense of unease.

12. The montage because it had the most aspects of horror and made it seem more fast pace – but it wouldn’t of been good without suspense and build up from rest of trailer.

Was there anything in the trailer that was less satisfactory? If yes please expand

1. the digetic sound could be improved

2. No

3. More interest in character/ who the others may be

4. No

6. Bit with the blood and smashed plate

7. maybe more background into who the characters were (Thee couple). Eg where they came from.

8. Was hard to get an idea of what the film is about ( bit confusin / intruiuging)

9. Slightly unclear of what was going on with axe/door – not the most clear portrayal of bad guy etc

10. Perhaps more of a hint towards the  motives of the attackers/ interplay between attackers/victims

11.sometimes the sound didn’t synchronise with the image but maybe that was intentional.

12. no

We hosted our world premiere of our trailer at a lunch time and invited a range of people to come to the viewing, and then fill out a questionnaire with their thoughts. We got a big range of responses both negative and positive. Of the quantitative data we have made some graphs to display this information.