This trailer has a childish drawing style for the background in each screen (apart from the award screen). The drawings relate to the film as they are the drawing of the book that the film is about. They are both eerie and stylish. They have a vignette effect. This makes it look more eerie and also add a a stylish theatrical effect.
This trailer consists of the directors name, an Sundance award boast, then there's a three screen sequence of text which give a suggestion of what the film is about but keeping it general and vague. Then is the title of the film is the next screen. The font it much larger that the other text. This adds attention and importance to the title.The last screen consists of credits and the production companies involved.
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