Narrative graphics - example research

 I've looked at many trailers with narrative text in the trailers for inspiration and for what is conventional and successful in horror trailers. There are certain themes I found through out. They range from 2 - 5 different narrative screens in a trailer. I think they are best when there are 3 or 4 of them. They tend be just one sentence that is broken up into different screens. I think its successful and slick when the narrative screens link to and become a sentence with text that wouldn't normally been seen as narrative, like the title of the film or the release date. 'The Babadook' and ' The Conjuring 2' are examples of this. Another theme is that in between the different narrative graphic screens, there is usually one or two clips from the actual trailer. Also, they tend to have the last screen of the narrative be the most dramatic.

There are also themes within the words used. They usually just give a very vague suggestion of what the film is about, and make sure to not give too much away. They often create questions more than answer them, for example when it says, 'discover the secret of what she wants' in the trailer for the film 'Annabelle'. Another theme is that they often address the audience, this makes it feel more direct to the viewer. Examples of this are, 'You'll never guess her secret', and 'You can't get rid of The Babadook'. 

INSPIRED BY TRUE EVENTS ................ The Strangers

WE ALWAYS TELL OURSELVES ................ The Strangers

THERES NOTHING TO FEAR

BUT SOMETIMES WE’RE WRONG

If it’s in a word .............. The Babadook

Or it’s in a look

You can’t get rid of

The Babadook  

FROM THE TRUE EVENTS OF ED AND LORRAINE WARREN .........................Conjuring 2

THE MOST DOCUMENTED CASE IN PARANORMAL HISTORY

ON JUNE 10^{TH         ......................... The Conjuring 2}

DISCOVER THE TRUTH

BEHIND THE EVENT

THAT SHOCKED THE WORLD

IT WAS NEVER    .................. Ouija: Origin of Evil

JUST A GAME

BEFORE THE CONJURING ....................Annabelle

THERE WAS ANNABELLE

THIS OCTOBER

DISCOVER THE SECRET

OF WHAT SHE WANTS

There’s something wrong with Esther ..................... Orphan

You’ll never guess her secret

THIS JANUARY     ........................................MAMA

THEY’VE COME HOME

BUT NOT ALONE

A MOTHER’S LOVE NEVER DIES

FEAR   ................... Woman in Black

HER

CURSE

AC