Title research

I made a montage of titles in trailers of a few different horror films. I looked at fairly modern and conventional ones. There is a very clear trend in these, which is the uses of chiaroscuro. There is a lot of dark backgrounds with the title being slightly lit up (e.g, BLAIR WITCH), or reflecting light (e.g, THE EXORCIST) to make it emerge from the back.

Another theme with these titles is that they all have an imperfect look. This is done through the text or background being scratched, dirty, scratched, faded etc. This gives an old and dirty look and is conventional of horror films. It is effective as old stuff is associated as creepy. A clean look would look to innocent and and pure.

Another theme is the font used. Most of these, ( e.g. SINISTER 2 and THE BOY). They are similar to the 'Times New Roman' font, but are variations of it just similar. Its a good font as it is clear to read and also is a old traditional font so goes well with the old stlying. An old looking font, like Old English, is old and tradtional looking but is too complecated so would be difficult to read. Another theme within text is that all the text is in capital letters in every one of these examples. The words are all very large, except sometimes, smaller, less significant words such as 'The' and 'In' are ofthen in smaller font that the rest. Also, with the two films in this moodboard which are sequals, the '2' signaling its a sequal are very big and behind the text.

AC