Tuesday, 29 November 2016

Conjuring 2 - trailer graphics




Each graphic screen is very dark, but they all have some element of light in them. The two idents are very dark but have clouds behind them. This makes them look grand and also creates a differentiation between them and the rest of the trailer. Then all of the rest of the graphics, apart from the title at the end, are all almost completely black apart from the small element of the dusty looking light that comes from the bottom right. The text is very bright and white, contrasting with the dark background. This is aesthetically pleasing and makes it easy to read. The whiteness also makes the black looking even blacker.

The last screen is the actual film title. It gives a good effect ending on the title so it is the last thing the viewer sees so its still left in their head when the trailers over. The title is effective as it, although similar, contrasts the previous few screens. It is more grey and has the dirty look to it. There is more going on and more interesting to look at than the more plain, black screens. The contrast creates more attention and importance on the name of film. This is effective as the actual name of the film is the most important thing for the viewer to remember. The text is the same between the title and the text from other screens. This creates a universal look. However the text is much bigger with the title. This again creates a sense of importance and adds impact.

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