Idents

An ident is a image that a television channel or film production company uses to identify its self. It is made up of text of the name of the company. It is usually and animation or another form of moving image. It is usually shown before a film starts. They can be of a movie studio or production company

Examples of film production company indents:

 

It is important that an indent has very clear to read text. There is often a lot of movement, making a more exciting logo. There should be an iterating movement in the animation of the ident. For example, the stars circling in the Paramount ident and the female lifts up her torch, referencing the Statue of Liberty in the Columbia ident. They often have a very epic to them, for example, lions, show lights, mountains. They last from bout 15-25 seconds long each.

 However we want a more modern and sleek feeling to ours. Rather than the more traditional ones such as '20th century fox' and 'columbia'. We like the sleeker look of 'Metro Goldwyn Mayer'. It looks good with the black background contrasting with the gold logo. We can put a lot of effort in this ident by putting in sound effects, music and animation. We want to make sure ours isn't to long that it will get boring for the audience. We could have loud, dramatic and kind of epic music to make it more exciting. Or we could have a sleeker feel by having it simpler and just have sound effects in time with text. This would make a very short ident.

Often independent production companies, often have slightly more themed indents. This is because these companies specialise in making certain types of films, e.g. thrillers. The independent production company, Gunslinger make social realism films. This is their ident;

As our film is dark psychological thriller and we want out ident to set the theme of the film. As idents are played at the very beginning of the film, they do have the power to set the film. This means that we don't want a ident that gives a very happy and relax feel. Darker colours and red will work to our advantage.

AC