Audience

The 'Reception theory' comes from some one called  Stuart Hall.

His theory in short means that the director encodes and audience decodes meaning from films.

This means there can be many different readings of the same text.

If there is clearly a ‘preferred reading’. This reading will likely fit in with genre throiugh codes and conventions. CLEAR moral sign posts are important and linked to audience certification and experience

There are ABERRENT  readings (wrong reading). The less clear the reading then it should be a higher rating, because its not clear whats good and whats bad.

There are also NEGOTIATED READING which are largely clear but there is some room for alternatives.

There are also open and closed meanings.

There is another theorist called Roland Barthes, who says theres 5 different narrative codes:

-engima code; puzzle and queries (keeps us Hooked by the narrative)

-action code; identify the familiar situation and certain key elements (we construct the plot ourself)

- semic code: details about the charecters and we build up a profile of each one

symbolic code: symbol and themes are used

-cultural code: details that show cultural context/ values / fashions