This is a Psychological Thriller as it is between two characters battling against each other's minds, though the mental state. This means it can be aimed for older people as Psychological Thrillers are more mentally challenging.
Should be aimed for females as they may feel more emotion and empathy for the girl due to motherly connections to the girls in the film. And also because generally, if the main character is a girl then a film will tend to be aimed to girls. Also there is research to show that females are more interested in psychological thrillers as they generally have more empathy and boys.15 rated rather than 18 rated audience certificate means there will be a wider audience, meaning more people can go. Therefore a higher profit will be mad. This means it must fit the 15+ guidelines.
According to the BBFC...
15 rated: No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a 15 rated video. 15 rated works are not suitable for children
Limits - No theme is prohibited, provided the treatment is appropriate for 15 year olds.
15 rated film can have; 
- strong violence
- frequent strong language (e.g. 'f***').
- portrayals of sexual activity
- strong verbal references to sex
- sexual nudity
- brief scenes of sexual violence or verbal references to sexual violence
- discriminatory language or behaviour
- drug taking
AC
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